Electric Vehicles

Who are the Automakers Leading the Charge in the EV Offensive?

The Electric Vehicle industry is continuing to grow at a rapid pace, with 2018 proving to be an extremely productive and progressive year. This evolution has been evident with governments globally starting to enforce stricter laws regarding the operation of fossil fuel cars whilst also offering potential EV buyers’ incentives to purchase. These factors coupled with the growing number of major automotive brands establishing electric vehicles as a major focus leads to 2019 being a year of endless possibility for e-mobility.

These possibilities are being fuelled by the substantial amount of capital that has recently been invested into developing new electric models, establishing infrastructure and advancing the development of batteries. Brands such as Volkswagen, Porsche, Audi and more have expanded their investment in order to capitalise on the imminent electric future.

Based on recent developments in the automotive space, here are some exciting electric vehicle related companies to follow in 2019 and beyond.

Volkswagen Group (Volkswagen AG)

Volkswagen AG is investing heavily into e-mobility, which they view to be the future of transport. This view of an electric future has been cemented by the group who set aside a staggering €34 billion to be spent on e-mobility by 2022. Furthermore, an additional €15 million has been budgeted for the groups joint ventures in China which revolve around the EV market.

By 2030 Volkswagen AG expects to have put 22 million electric vehicles one the road, which is 50 percent more than their previous goal of 15 million. This additional seven million vehicles will result in 20 additional electric models being released.

Volkswagen AG have comprehensively mapped out their plan for EV development over the next decade with their Roadmap-E strategy, which bookmarks the year of 2030 as the deadline for having 300 all-electric or hybrid vehicles on the market. Within this 2030 timeframe, the company is also setting aside €50 billion to be invested into battery cells, further setting up the Volkswagen Group to be an electric vehicle powerhouse.
Some notable brands which are owned by the group include Volkswagen, Porsche and Audi, and whilst these brands excel in the petrol fuelled car market, their plans for e-mobility over the next few years are exciting. So, what exactly are these iconic brands planning?



Last year the Volkswagen Brand took an active step in the pursuit of becoming a dominant EV producer by announcing that they will retire the production of all petrol and diesel cars by 2026, further adding fuel to the flames that will light the way for electric vehicles

As a result of their new allegiance to the electrification of their vehicles, Volkswagen enter the year of 2019 with their Modular Electrification Toolkit (MEB), which is a vehicle technology platform designed specifically for EVs.

The MEB platform will give rise to the brands all-electric I.D suite, which so far includes the compact-class ID., ID. Crozz, ID. Buzz and ID. Vizzion which are all set to release in interval stages over the next decade.

First to be released from the suite is the compact-class ID.2, which is modelled after the extremely popular VW Golf. The ID. holds a 400-600km range on a single charge and will start production later this year, becoming available to purchase in 2020.

Although the compact ID. is being released first, Volkswagens excitement lies with one model, the ID. Vizzion. This all-electric sedan holds an impressive 650km range and is set to be the top model of the ID. family. The vehicle is planned to be on the roads by 2022 latest, with 1 million units predicted to be sold by 2025.


Porsche will make their all-electric debut this year with the Taycan, a model based on the Mission E concept which was showcased in 2018 by the German Automaker.

The Taycan is a very impressive EV, holding a range of over 500km on a fully charged battery. A mere 15 minutes of charging will provide the vehicle with 400km of range, which equates to 80% of the battery’s capacity. Additionally, the vehicle showcases over 600 horsepower and accelerates from 0-100km/h in 3.5 seconds; which are figures that would make any car enthusiast excited.

The vehicle will have an annual production of 40,000 units, which is double its originally intended production volume. It will also be available to purchase in additional ‘4s’ and ‘turbo’ models, presenting added benefits and customisation on top of the base model.

Porsche is also fixed on providing electrified models of their entire vehicle suite, with plans to invest €6 billion into e-mobility by 2022. The company also recently announced that €600 million will be invested into expanding their Leipzig factory, which is where the next generation of fully electric Porsche Macan’s will be manufactured. By 2025, Porsche has predicted that 50% of all their vehicles sold will be electric, which would be an impressive feat for the luxury car company who are only just beginning their EV journey.



Audi is also breaking into the electric vehicle space this year with the E-Tron SUV. The striking electric SUV uses two electric motors that produce 300kW of power, combining with the all-wheel drive to provide exceptional performance. The car has a range of 400km and goes from 0-100 km/h in 5.7s.

This all-electric release is the first step in Audi’s electrification plan, with the automaker investing €14 billion to accelerate their EV production through further model development.

As of now, two additional all-electric vehicles have been announced: the ‘E-Tron Sportback’ and the ‘E-Tron GT’. These models fall under Audi’s plan to release 30 electrified models to the market by 2025, with an aim to have 12 of these models launched by 2020.



Separate from the Volkswagen Group is Mercedes-Benz who plan to offer up an exciting few years of electric product. EQ is Mercedes new brand for electric mobility and presents a dense eco-system of products, services and technology related to EV.

The brand will offer seven all-electric vehicle models to the market by 2022, with the EQC SUV the first model available this year. In addition to the EQ range, Mercedes is also releasing a series of e-buses, trucks and vans which will arrive over the coming years.

Daimler, which is Mercedes-Benz parent company, has further solidified their commitment to embrace electrification with a $23 billion-dollar investment into the purchase of electric battery cells. These cells will be purchased between now and 2020 and will be used to construct battery packs for their vehicles in factories across the globe.

It is evident that Volkswagen, Porsche, Audi and Mercedes-Benz all see e-mobility to be the future of transport, with many other brands starting to share the same sentiment. The sheer amount of money which has been invested into developing new models, establishing infrastructure and researching battery technology generates a lot of excitement for this year and those following, with further innovation and progression not a matter of if but when.

With governments establishing legislation that restricts the use of fossil fuel cars, and some even establishing a date that will mark their complete ban, the fact that electric vehicles are becoming cheaper and easier to run whilst fossil fuel cars are slowly being removed proves that it is only a matter of time before the entire automotive industry welcomes the electric future.

Further Reading

Audi Planning Yet Another e-SUV based on MEB

Mission E becomes Taycan

The Volkswagen ID. Family

The E-Mobility Module

Roadmap E: full of energy!


Porsche Lays the Foundations for Continued Growth in Leipzig